Wednesday, October 12, 2011

Old Jeans, New Hope: Week 2

In the initial 5 days of our Old Jeans, New Hope denim drive, our customers have donated more than 8,000 pairs of jeans. That’s enough denim to insulate 6 homes! How many more homes can we insulate? 10? 20? 50?

We are accepting jeans until October 18th, so make sure you trade your old jeans in for a great 20% discount and help us insulate some homes!

Here at AE, we were wondering how denim insulation was really made, so our friends at Cotton sent us this really cool video to answer our questions.

Just as a reminder, you can bring in ANY BRAND of denim in ANY CONDITION to any American Eagle store to get 20% off your entire purchase! Bring in your old denim and help AE and Cotton make Old Jeans, New Hope a success!